News & Events

CN Guidance Teams Up With Hofstra University Public Relations Class to Enhance Internal and External Communications


CN Guidance Teams Up With Hofstra University Public Relations Class to Enhance Internal and External Communications


(HICKSVILLE, N.Y.) – April 25, 2017 — CN Guidance & Counseling Services, a regional leader in the delivery of mental health and substance use disorder treatment services, has announced its collaboration this spring with Hofstra University’s Lawrence Herbert School of Communications undergraduate Public Relations program. The joint project, which will enhance the nonprofit service provider’s internal and external communications practices, was enabled after CN Guidance responded to the School’s request for meaningful collaboration proposals from eligible community nonprofit organizations. Hofstra undergrads in their final year of study will fuel the initiative’s core efforts.

“We are so very grateful for the opportunity to work with the students of Hofstra University on this very important project. Spreading the word about our critical services is essential in reaching individuals across our region who are most in need. We applaud these students in helping make our community a strong and thriving place to live,” says Jeffrey Friedman, Chief Executive Officer of CN Guidance & Counseling Services.

Participating seniors of Hofstra University’s Public Relations program have made a pro-bono commitment to collaborate with CN Guidance over the weeks ahead to enhance the reach of CN Guidance’s public relations efforts. The collaboration will focus on strengthening the community’s understanding of the nonprofit service provider in various ways including via creation of a mission-based written and/or visual piece for public consumption, as well as planning a targeted strategic social media campaign. The students aim to increase the agency’s branding, spread awareness about its services, and highlight specific programs—including Project FORWARD (a service that helps at-risk individuals to build core relationship skills) and Integrated Wellness services—while reintroducing the public to the agency’s core services.

“Hofstra’s public relations students have a unique opportunity to use the practical knowledge they’ve gained through classroom instruction and their internships, and apply it to real-world clients. Nonprofits use our students’ fresh eyes and expertise to enhance their organization’s’ communication efforts,” said Hofstra University Professor Jeffrey Morosoff, Director of the Graduate Program in Public Relations and instructor of the participating “Public Relations Campaigns” undergraduate senior capstone class in the school’s Department of Journalism, Media Studies, and Public Relations.

Participating students will be jointly supervised by Professor Morosoff and Debbie Mullarkey, CN Guidance Director of Development, who oversees the nonprofit’s community relations.

Involved students are already embracing the opportunity. Anwar Ahmad, a student participating in the project says, “We have been given the opportunity to share and execute our ideas, and put the knowledge Hofstra has given us to actively practice public relations. We are elated be working with CN Guidance and Counseling Services and excited to watch the progress this partnership will produce.”

CN Guidance & Counseling Services: Central Nassau Guidance & Counseling Services exists to improve the quality of life for individuals and families on Long Island affected by mental health and/or substance use disorders, by recognizing and addressing the integration of behavioral and physical health. CN Guidance engages a holistic perspective and believes in the ability of every individual to recover. Established in 1972, the organization succeeds by providing integration of clinical treatment, housing opportunities, social and support services, counseling, and guidance to individuals, families and the community. CN Guidance has been a leader in providing outreach, supports, and counseling to community members during peaceful and traumatic times alike.

Hofstra University | The Lawrence Herbert School of Communication: The Lawrence Herbert School of Communication is a center of creativity on Hofstra University’s campus. Its students are producing award-winning work, presenting research, and kick-starting their careers as future communications industry leaders. Prestigious faculty lead small, intimate classes and combine expert teaching, mentoring and hands-on experience to create a rich, collaborative learning environment. The Herbert School offers many avenues for students to express their creativity and learn real-world skills using state-of-the-art resources.



Contact: Debbie Mullarkey
Director of Development
Tel: (516) 822-6111, ext. 1253